How much does Marketplace Cost
(case study)
How much does Marketplace Cost
(case study)
How much does Marketplace Cost
(case study)
Projeto desenvolvido ao longo de 3 semanas intensas, com uma equipa multidisciplinar de 2 gestores de projeto, 5 marketeers digitais e 4 Ux Ui designers - EDIT, Porto.
Aqui serão apresentados os vários passos que considero importante até à conclusão do projeto com especial relevância para a apresentação final.
Projeto desenvolvido ao longo de 3 semanas intensas, com uma equipa multidisciplinar de 2 gestores de projeto, 5 marketeers digitais e 4 Ux Ui designers - EDIT, Porto.
Aqui serão apresentados os vários passos que considero importante até à conclusão do projeto com especial relevância para a apresentação final.
Projeto desenvolvido ao longo de 3 semanas intensas, com uma equipa multidisciplinar de 2 gestores de projeto, 5 marketeers digitais e 4 Ux Ui designers - EDIT, Porto.
Aqui serão apresentados os vários passos que considero importante até à conclusão do projeto com especial relevância para a apresentação final.
School:
Brand:
Tools:
Context
The KuantoKusta has consolidated its position as one of the main platforms in Portugal, being recognized as a leader in price comparison segment. The platform offers its users a wide range of products, totaling more than 2.5 million items, and has a large network of over 1300 partner stores, providing consumers with the possibility to compare and purchase products directly on the marketplace.
However, despite its wide range of products, many platform users seem to ignore or even fail to realize the possibility of purchasing directly on the site.
This is the challenge: 'How to improve the positioning of the Marketplace and increase sales?'
The KuantoKusta has consolidated its position as one of the main platforms in Portugal, being recognized as a leader in price comparison segment. The platform offers its users a wide range of products, totaling more than 2.5 million items, and has a large network of over 1300 partner stores, providing consumers with the possibility to compare and purchase products directly on the marketplace.
However, despite its wide range of products, many platform users seem to ignore or even fail to realize the possibility of purchasing directly on the site.
This is the challenge: 'How to improve the positioning of the Marketplace and increase sales?'
The KuantoKusta has consolidated its position as one of the main platforms in Portugal, being recognized as a leader in the price comparison segment. The platform offers its users a wide range of products, totaling more than 2.5 million items, and has a broad network of over 1300 partner stores, providing consumers with the possibility of comparing and purchasing products directly on the marketplace.
However, despite its wide range of products, many platform users seem to ignore or even fail to realize the possibility of buying directly on the website.
That's the challenge: 'How to improve the Marketplace positioning and increase sales?'
Structure
Workflow
01 - Research & Analysis
• Inquéritos e Investigação • Análise Externa • Conclusões
02 - Oportunidades e Campanha
03 - Jornada 'Happy Path'
Structure
Structure
Workflow
Workflow
01 - Research & Analysis
• Surveys and Investigation
• External Analysis
• Conclusions
02 - Opportunities and Campaign
• Opportunities
• Solution
• Why an App?
• Campaign
03 - Journey 'Happy Path'
• Our persona: Maria
• Impacted on Social Media
• Landing Page
• Onboarding
• Product Scan
• 👀🐶
• Notification
• App Navigation
• Product Purchase
01
01
01
Research & Analysis
Research & Analysis
Research & Analysis
Inquiries and Investigation
Inquiries and Investigation
How the consumer sees KuantoKusta:
• The possibility of purchasing on the platform is not noticeable;
• Preference for purchasing from partners due to better prices.
How the consumer sees KuantoKusta:
• The possibility of purchasing on the platform is not noticeable;
• Preference for purchasing from partners due to better prices.
How the consumer sees KuantoKusta:
• The possibility of purchasing on the platform is not noticeable;
• Preference for purchasing from partners due to better prices.
(Only available in Desktop version)
External analysis
External analysis
External analysis
Studies were conducted on various market players, and based on these analyses, in specific brand actions, we highlighted the competitors.
Studies were conducted on various market players, and based on these analyses, in specific brand actions, we highlighted the competitors.
Studies were conducted on various market players, and based on these analyses, in specific brand actions, we highlighted the competitors.
(Only available desktop version)
Conclusions about KuantoKusta
Conclusions about KuantoKusta
Mostly recognized as a comparator;
User experience does not show buying possibility;
Advantages of buying on KuantoKusta unnoticed;
Existing APP, but underexplored.
02
02
02
Opportunities and Campaign
Opportunities and Campaign
Opportunities and Campaign
Opportunities
Opportunities
Millions of mobile accesses
Millions of mobile accesses
Millions of mobile accesses
Brand visibility
Brand visibility
Brand visibility
Existence of a more purchase-oriented app (marketplace)
Existence of a more purchase-oriented app (marketplace)
Existence of a more purchase-oriented app (marketplace)
Solution: Empower the App
(Only available desktop version)
Solution: Empower the App
(Only available desktop version)
Solution: Empower the App
(Only available desktop version)
Why the App?
Why the App?
Increase user engagement
Increase user engagement
Create value in the shopping experience
Create value in the shopping experience
Customizable
Customizable
Offers
exclusive features
Offers
exclusive features
Practice and easily accessible
Practice and easily accessible
Campaign
Attract, Educate, Raise awareness,
in the App.
Attract, Educate, Raise awareness,
in the App.
Attract, Educate, Raise awareness,
in the App.
Kompra
Konnosco
Kompra
Konnosco
03
03
03
Journey 'Happy Path'
🎨
Content creator (hobby)
🏠
Left parents' house, lives alone
🐶
Recently adopted your dog: Max
Maria Silva
27 years old, Graphic designer
Personality
Impacted on Social Media
Impacted on Social Media
Maria was enjoying a relaxing moment in the park with her faithful canine companion, Max, when she was hit by an ad from Kuanto Kusta, informing her about the wide variety of products available on the platform, as well as its price comparison functions.
Interested, Maria clicked on the ad, which redirected her to a landing page.
Maria was enjoying a relaxing moment in the park with her faithful canine companion, Max, when she was hit by an ad from Kuanto Kusta, informing her about the wide variety of products available on the platform, as well as its price comparison functions.
Interested, Maria clicked on the ad, which redirected her to a landing page.
Maria was enjoying a relaxing moment in the park with her faithful canine companion, Max, when she was hit by an ad from Kuanto Kusta, informing her about the wide variety of products available on the platform, as well as its price comparison functions.
Interested, Maria clicked on the ad, which redirected her to a landing page.
Landing Page - Download the App
Landing Page - Download the App
Maria explores and sees that there are indeed advantages in the KuantoKusta marketplace and decides to download the app to take advantage of the KompraKonnosco campaign.
Maria explores and sees that there are indeed advantages in the KuantoKusta marketplace and decides to download the app to take advantage of the KompraKonnosco campaign.
Maria explores and sees that there are indeed advantages in the KuantoKusta marketplace and decides to download the app to take advantage of the KompraKonnosco campaign.
(Only available desktop version)
Onboarding App
Onboarding App
The onboarding process is fundamental to ensure a positive and satisfying experience for users from the beginning of their interaction with the application. It is a unique opportunity to provide relevant and objective information about the platform's features and benefits. Effective onboarding can positively impact user retention and satisfaction, as well as contribute to increased brand loyalty. In light of this, the team has kept the focus on this process, aiming to enhance its quality and make it as intuitive and pleasant as possible.
The onboarding process is fundamental to ensure a positive and satisfying experience for users from the beginning of their interaction with the application. It is a unique opportunity to provide relevant and objective information about the platform's features and benefits. Effective onboarding can positively impact user retention and satisfaction, as well as contribute to increased brand loyalty. In light of this, the team has kept the focus on this process, aiming to enhance its quality and make it as intuitive and pleasant as possible.
The onboarding process is fundamental to ensure a positive and satisfying experience for users from the beginning of their interaction with the application. It is a unique opportunity to provide relevant and objective information about the platform's features and benefits. Effective onboarding can positively impact user retention and satisfaction, as well as contribute to increased brand loyalty. In light of this, the team has kept the focus on this process, aiming to enhance its quality and make it as intuitive and pleasant as possible.
Product Scan
Product Scan
The Ux Ui team played a fundamental role in the development of the new 'Product Scan' functionality. The proposal arose with the aim of providing users with a faster and more enjoyable user experience, allowing them to quickly take photos of products and access relevant information such as prices, reviews, and product details.
The Ux Ui team played a fundamental role in the development of the new 'Product Scan' functionality. The proposal arose with the aim of providing users with a faster and more enjoyable user experience, allowing them to quickly take photos of products and access relevant information such as prices, reviews, and product details.
The Ux Ui team played a fundamental role in the development of the new 'Product Scan' functionality. The proposal arose with the aim of providing users with a faster and more enjoyable user experience, allowing them to quickly take photos of products and access relevant information such as prices, reviews, and product details.
(Only available desktop version)
MAX... & Notification
MAX... & Notification
During the application exploration, Maria was interrupted by her dog Max, which led her to disconnect. However, the UX UI team developed a strategy for user engagement through notifications, aiming to maintain user interest and return to the platform.
Thus, later, Maria received a notification from the application, inviting her to resume navigation and take advantage of her discount code.
During the application exploration, Maria was interrupted by her dog Max, which led her to disconnect. However, the UX UI team developed a strategy for user engagement through notifications, aiming to maintain user interest and return to the platform.
Thus, later, Maria received a notification from the application, inviting her to resume navigation and take advantage of her discount code.
During the application exploration, Maria was interrupted by her dog Max, which led her to disconnect. However, the UX UI team developed a strategy for user engagement through notifications, aiming to maintain user interest and return to the platform.
Thus, later, Maria received a notification from the application, inviting her to resume navigation and take advantage of her discount code.
(Only available desktop version)
Purchase - Product page improvements
Purchase - Product page improvements
Maria then decided to proceed with the purchase of a perfume and encountered some changes on the product page.
These changes were implemented by the Ux Ui team with the aim of improving the user experience and making the purchasing process on KuantoKusta more objective, simple, and intuitive.
Maria then decided to proceed with the purchase of a perfume and encountered some changes on the product page.
These changes were implemented by the Ux Ui team with the aim of improving the user experience and making the purchasing process on KuantoKusta more objective, simple, and intuitive.
Maria then decided to proceed with the purchase of a perfume and encountered some changes on the product page.
These changes were implemented by the Ux Ui team with the aim of improving the user experience and making the purchasing process on KuantoKusta more objective, simple, and intuitive.
Product
• Shipping costs;
• Shipping and reception date;
• Points earned when buying through the app;
• Supplier sending the item;
• KuantoKusta warranty;
• Highlighting the benefits of purchase;
• Product features.
• Shipping costs;
• Shipping and reception date;
• Points earned when buying through the app;
• Supplier sending the item;
• KuantoKusta warranty;
• Highlighting the benefits of purchase;
• Product features.
• Shipping costs;
• Shipping and reception date;
• Points earned when buying through the app;
• Supplier sending the item;
• KuantoKusta warranty;
• Highlighting the benefits of purchase;
• Product features.
Comparator
• Section fully dedicated to the Comparator;
• Product always visible;
• Quick filters;
• Effective CTAs (Buy now & View store);
• Uniform cards (even when the store does not have a purchase protocol - button blocked).
• Section fully dedicated to the Comparator;
• Product always visible;
• Quick filters;
• Effective CTAs (Buy now & View store);
• Uniform cards (even when the store does not have a purchase protocol - button blocked).
• Section fully dedicated to the Comparator;
• Product always visible;
• Quick filters;
• Effective CTAs (Buy now & View store);
• Uniform cards (even when the store does not have a purchase protocol - button blocked).
Price Evolution
• Section fully dedicated to Price Evolution;
• Product always visible;
• Visually optimized tool;
• Price Alert;
• Section fully dedicated to Price Evolution;
• Product always visible;
• Visually optimized tool;
• Price Alert;
Happy Ending - Purchase 🚀
Happy Ending - Purchase 🚀
In short, Maria's shopping experience on the KuantoKusta app was smooth and satisfying, using features such as product search using product scan.
Effective onboarding and intuitive design contributed to a positive user experience. The use of push notifications and easy product page navigation also made the experience more enjoyable and convenient for Maria. These positive aspects can increase user retention and customer loyalty to the KuantoKusta platform.
In short, Maria's shopping experience on the KuantoKusta app was smooth and satisfying, using features such as product search using product scan.
Effective onboarding and intuitive design contributed to a positive user experience. The use of push notifications and easy product page navigation also made the experience more enjoyable and convenient for Maria. These positive aspects can increase user retention and customer loyalty to the KuantoKusta platform.
In short, Maria's shopping experience on the KuantoKusta app was smooth and satisfying, using features such as product search using product scan.
Effective onboarding and intuitive design contributed to a positive user experience. The use of push notifications and easy product page navigation also made the experience more enjoyable and convenient for Maria. These positive aspects can increase user retention and customer loyalty to the KuantoKusta platform.
